Authenticity has 191 ratings and 21 reviews jennifer said it ws a difficult read for me it had some good points about the way products are represented. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly this book is a must read for any organization seeking to . Authenticity what consumers really want user review not available book verdict in a way this is a sequel to the authors 1999 best seller the experience economy work is theatre every business a stage also building on the premise that people arent satisfied with . Get this from a library authenticity what consumers really want james h gilmore b joseph pine the authors list the five factors that most directly influence customer perceptions the operational essence of the enterprise the nature of its offerings the effects of the organizations . And increasingly consumers dont want the fake from the phony they want the real from the genuine so the question is how do you get them to perceive as a business your offerings as authentic
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