A super easy to read book demystifying the world of neuro design addressing the balance between the role of human creativity and that of neuroscience in modern design if you think neuro design is about creating bland designs by deconstructing beauty you need to read this book its not about that at all darren bridger introduces all the . Neuro design neuromarketing insights to boost engagement and profitability by darren bridger 371 rating details 7 ratings 1 review today businesses of all sizes generate a great deal of creative graphic media and content including websites presentations videos and social media posts most big companies including procter . Neuro design today businesses of all sizes generate a great deal of creative graphic media and content including websites presentations videos and social media posts most big companies including procter gamble coca cola tesco and google now use neuroscience research and theories to optimise their digital content. About the author darren bridger is a consultant to designers and marketers advising on using and analyzing data that tap into consumers non conscious thinking and motivations he was one of the original pioneers of the consumer neuroscience industry helping to pioneer two of the first companies in the field then joining the worlds largest agency neurofocus now part of the nielsen company
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