Get this from a library responsible citizens and sustainable consumer behavior pietro lanzini. Responsible citizens and sustainable consumer behavior london routledge about this book this book will be of great interest to students and scholars of consumer behavior sustainable consumption environmental psychology and environmental studies in general table of contents chapter 1 14 pages. 11 new perspectives in consumer behavior 12 consumer behavior in the age of sustainability 13 research in a crowded field how to contribute 14 book structure chapter 2 from green consumers to responsible citizens 21 labels matter the concept of responsible citizens 22 early attempts of analyzing sustainable behaviors 23 from . Relevant policy implications are discussed and empirical research on responsible behaviors is illustrated this book will be of great interest to students and scholars of consumer behavior sustainable consumption environmental psychology and environmental studies in general. Start studying marketing chapter 13 practice learn vocabulary terms and more with flashcards games and other study tools coca cola strives to be a responsible citizen that makes a difference by helping build and support sustainable communities when it comes to encouraging sustainable consumer behavior marketers must overcome
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