The primary goal of a sales team is of course sales achieving that may be straightforward for small organizations with a clear single sales channel however complex businesses with many sales channels can benefit from a more inclusive approach a successful multichannel strategy engages marketing distribution and finance teams among others. Distribution channels in marketing are one of the classic 4 ps product promotion price placement aka distribution theyre a key element in your entire marketing strategy they help you expand your reach and grow revenue. Channel sales is the process of distributing a product to the market typically by segmenting sales operations to focus on different selling vessels for instance a company might implement a channel sales strategy to sell a product via in house sales teams dealers retailers affiliates or by direct marketing. Channel management is defined as the process where the company develops various marketing techniques and sales strategies to reach its customer base the distribution channel is a more focused term that refers to the chain of intermediaries through which the product passes until it reaches the end consumer
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