But in analyzing the current state of csr it recognizes that despite amazing achievements and progress csr has to leap frog into a new world one that recognizes the new dna of business and one that calls for a csr 20 that goes far beyond the models that currently exist the new principles of csr 20 that visser puts at the heart of this book provide the business community and the csr . The age of responsibility csr 20 and the new dna of business article pdf available october 2010 with 3273 reads doi 1015209 jbsgev5i3185. In the age of responsibility he draws on his gift for language and storytelling to lay out the case for a new kind of csr csr 20 using web 20 as a metaphor visser identifies the interconnectedness of humans in their efforts to define what the world of business should look like the journey is thought provoking an education on where csr has been and where it needs to go and a story . Abstract this paper argues that csr as a business governance and ethics system has failed this assumes that success or failure is measured in terms of the net impact positive or negative of business on society and the environment. Journal of business systems governance and ethics vol 5 no 3 page 7 the age of responsibility csr 20 and the new dna of business 1 wayne visser
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